The cat-themed decor and welcoming atmosphere make PurrFresh a unique destination, encouraging customers to not only eat well but to enjoy their dining experience in a playful and cozy setting
Role:
Graphic/UI Designer
Genre:
Desktop, Mobile
Duration:
2 months
Tools used:
Figma
Process
1. Brand Discovery
Conducted research on a health-conscious fast dining restaurant to identify visual trends, target audience preferences, and tone of voice.
→ Focus: Clean eating, sustainability, and a friendly, modern appeal.
2. Concept Development
Developed the concept of a cat-themed healthy restaurant—blending freshness (salads, veggies) with a playful identity rooted in visual comfort and warmth.
3. Logo & Mascot Creation
Designed a simple, bold logomark combining a cat silhouette and a salad bowl.
→ Friendly, memorable, and scalable.
4. Color Palette
Built a warm and earthy split-complementary color scheme (green, orange, pink) to convey freshness, organic quality, and approachability.
5. Typography
Selected a rounded, chunky sans-serif font to reflect the brand’s playful and wholesome personality while ensuring strong legibility.
