Overview

PurrFresh is a cozy, whimsical cat-themed restaurant concept that blends fresh, healthy dishes with a warm, character-packed atmosphere.

The goal of this project was to build a complete brand identity and digital experience that captures PurrFresh’s friendly charm — a balance of soft, playful aesthetics and clean modern design. From branding to website and app UI, the visual system embodies the restaurant’s playful personality while delivering a warm, polished, and highly functional user experience.